Communicate Effective Campaign Messages
Develop and deliver campaign messages that turn a passive public into active supporters.
Write Effective Campaign Plans
Plan your path to campaign success from tactics to goal.
A plan is key to achieving any goal, but writing a plan for something as complex as an environment campaign isn’t easy. Where do you even start?
Write Effective Campaign Plans helps you break down the complexity to plan your path to campaign success.
Adding strategy to hope
Campaigns without a plan run random actions and events and hope something works. Hope is powerful, but it doesn’t last. You need something more tangible on your side.
A plan adds strategy to hope.
Campaigns with a plan only run actions and events that help achieve their goal. Working to a campaign plan removes wasted effort.
Planning saves time
With so much going on just deciding what to do next can be a challenge - hold a rally, run a webinar, meet community leaders... It’s tempting to think you don’t have time to plan.
But time spent planning is time well spent. Don't know what to do next? Consult your campaign plan. Unsure if an activity is a good use of your time? Consult your campaign plan.
Whether starting a new campaign or rebooting an existing campaign, planning saves time.
Here’s what you’ll learn
Write Effective Campaign Plans walks you through the planning process from researching the issue and meeting your stakeholders to developing solutions people actively support. You see how to make your plan flexible to quickly respond to changing circumstances.
To make learning easy the course follows two campaigns as they write their plans – an advocacy campaign to stop a development and a behaviour change campaign to reduce public littering. You will find your campaign has many similarities with these examples no matter what you are campaigning to achieve.
Packed with ideas and resources to use when planning and running your campaign, Write Effective Campaign Plans shows you the crucial elements of a campaign plan and the mistakes to avoid.
Course Modules
At the end of each module you will be able to:
01 Getting Started
Use a simple approach to running effective environment campaigns (with course tips). Open access.
02 Campaign Planning Made Easy
Use our 9 Step Guide to Writing Effective Campaign Plans and know how to manage and update your plan.
03 Research For Environment Campaigns
Master research skills to use throughout your campaign.
04 Understanding Environment Issues
Investigate the issue you are campaigning to remedy.
05 Meeting Campaign Stakeholders
Learn about (and from) the people, groups and organisations affected by the issue and/or your campaign.
06 Understanding Campaign Solutions
Develop effective solutions to the environment issue you are campaigning to remedy.
07 Making a Campaign Assessment
Evaluate your research findings to make informed planning decisions.
08 Setting a Campaign Goal and Strategy
Set your campaign goal (what you want to achieve) and strategy (how you will achieve it).
09 Identifying Campaign Targets and Audiences
Identify targets with the power to decide and audiences that can make a difference.
10 Developing Campaign Objectives
Develop the objectives needed to achieve your goal.
11 Tactics, Action Plans and Measuring Progress
Plan the actions and events to achieve your objectives.
Course Resources
Write Effective Campaign Plans comes with resources to use when planning and running your campaign:
Example Plans
The complete plans for the example campaigns followed in the course.
Research Prompts
Ideas for investigating the issue and your stakeholders, solutions and campaign.
Planning Tools
Guides and examples to help you write your plan.
More Student Benefits
All Silent Reef courses come with the following great benefits:
Regular Updates
Learn the latest campaign activities and technologies. Unlike a book, our courses never go out of date.
No Risk
Unhappy with your course? Tell us within 14 days for a full refund.
Real Examples
Lessons vividly brought to life with insights, stories and messages from live campaigns.
Any Device
Study anywhere, anytime on your computer, tablet or smartphone.
Member News
Receive emails about campaign training, tools and offers.
Library Membership
Download original campaign training resources and tools.
Pricing
Courses can be taken in any order. Simply choose the course or courses that best match your needs.
Any 1 course
$190
Invest in multiple courses now for the best discount. You can add more courses any time.
- Course resources
- Lifetime updates
- Any device
Any 2 courses
$323
A 15% discount off the single course price.
- Course resources
- Lifetime updates
- Any device
Any 3 courses
$456
A 20% discount off the single course price.
- Course resources
- Lifetime updates
- Any device
All 4 courses
$570
A 25% discount off the single course price = a free course!
- Course resources
- Lifetime updates
- Any device
Prices in Australian dollars ex tax.
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Check out our other great courses
Build Campaign Support Online
Engage supporters and reach new audiences with your website, blog, email and social media.
Organise Campaign Actions and Events
Run campaign activities that attract new supporters, change behaviours and pressure targets.
Protect the special places you love with Silent Reef
Silent Reef founder and course author David Roe has been protecting the environment since 2006.
Dave has campaigned to create new marine parks, reduce overfishing and protect sea turtles and dugongs. He is the author of popular environment education programs taught worldwide.
Now Dave is sharing his experience to help you protect the environment on land and at sea.