Write Effective Campaign Plans

Plan your path to campaign success from tactics to goal.

A plan is key to achieving any goal, but writing a plan for something as complex as an environment campaign isn’t easy. Where do you even start?

Write Effective Campaign Plans helps you break down the complexity to plan your path to campaign success.

Adding strategy to hope

Campaigns without a plan run random actions and events and hope something works. Hope is powerful, but it doesn’t last. You need something more tangible on your side.

A plan adds strategy to hope.

Campaigns with a plan only run actions and events that help achieve their goal. Working to a campaign plan removes wasted effort.

Planning saves time

With so much going on just deciding what to do next is a challenge - hold a rally, run a webinar, meet community leaders... It’s tempting to think you don’t have time to plan.

But time spent planning is time well spent. Don't know what to do next? Consult your campaign plan. Unsure if an activity is a good use of your time? Consult your campaign plan.

Whether starting a new campaign or rebooting an existing campaign, planning saves time.

Plan your path to success from tactics to goal with Write Effective Campaign Plans.

No knowledge or experience required!

Here’s what you’ll learn

Write Effective Campaign Plans walks you through the planning process from researching the issue and meeting your stakeholders to developing solutions people actively support. You see how to make your plan flexible to quickly respond to changing circumstances.

To make learning easy the course follows two campaigns as they write their plans – an advocacy campaign to stop a development and a behaviour change campaign to reduce public littering. You will find your campaign has many similarities with these examples no matter what you are campaigning to achieve.

Packed with ideas and resources to use when planning and running your campaign, Write Effective Campaign Plans shows you the crucial elements of a campaign plan and the mistakes to avoid.

Course Modules

At the end of each module you will be able to:

00 Getting Started

Learn a simple approach to running effective environment campaigns (with course tips). Open access.

01 Planning Made Easy

Use our 9 Step Guide to Writing Effective Campaign Plans and know how to manage and update your plan.

02 Research For Environment Campaigns

Master research skills to use throughout your campaign.

03 Understanding Environment Issues

Investigate the issue you are campaigning to remedy.

04 Meeting Your Stakeholders

Learn about (and from) the people, groups and organisations affected by the issue and/or your campaign.

05 Understanding Campaign Solutions

Develop solutions to environment issues that people will support.

06 Making a Campaign Assessment

Evaluate your research to make informed planning decisions.

07 Setting Your Goal and Strategy

Set your campaign goal (what you want to achieve) and strategy (how you will achieve it).

08 Identifying Your Targets and Audiences

Identify targets with the power to decide and audiences that can make a difference.

09 Developing Your Objectives

Develop the objectives needed to achieve your goal.

10 Tactics, Action Plans and Measuring Progress

Plan the actions and events to achieve your objectives.

Course Resources

Write Effective Campaign Plans comes with resources to use when planning and running your campaign:

Example Plans

The complete plans for the example campaigns followed in the course.

Research Prompts

Ideas for investigating the issue and your stakeholders, solutions and campaign.

Planning Tools

Guides and examples to help you write your plan.

Course Features

All Silent Reef courses come with the following great features:

Regular Updates

Learn the latest campaign activities and technologies. Unlike a book, our courses are never out of date.

No Risk

No questions money back guarantee. If you are unhappy with your course tell us within 14 days for a full refund.

Real Examples

Lessons are vividly brought to life with insights, stories and messages from actual campaigns.

Any Device

Study anywhere, anytime on your computer, tablet or smartphone.

Member News

Receive emails with how-to campaign advice, free resources and offers.

Campaign Library

Access to a growing collection of all-new campaign resources.


Courses can be taken in any order. Simply choose the course or courses that best match your needs.

Any 1 course


Invest in multiple courses now for the best discount. You can add more courses any time.

  • Course resources
  • Lifetime updates
  • Any device

Any 2 courses


A 15% discount off the single course price.

  • Course resources
  • Lifetime updates
  • Any device

Any 3 courses


A 20% discount off the single course price.

  • Course resources
  • Lifetime updates
  • Any device

All 4 courses


A 25% discount off the single course price = a free course!

  • Course resources
  • Lifetime updates
  • Any device

Prices in Australian $s ex tax. Write Effective Campaign Plans available now. For other courses see FAQs > Publication Schedule.

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Check out our other great courses

Protect the special places you love with Silent Reef

Silent Reef founder and course author David Roe has been protecting the environment since 2006.

Dave has campaigned to create new marine parks, reduce overfishing and protect sea turtles and dugongs. He is the author of popular environment education programs taught worldwide.

Now Dave is sharing his experience to help you protect the environment on land and at sea.