Organise Campaign Actions and Events

Run campaign activities that attract new supporters, change behaviours and pressure targets.

Active campaigns are effective campaigns, but actions and events take time to organise. As a busy campaigner how do you make the most of your effort?

Organise Campaign Actions and Events shows you how. It’s the ultimate guide to campaign tactics.

(Available soon – check the publication schedule in FAQs)

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Taking the expressway to success

Inactive campaigns take the long slow road to success. Or to nowhere.

Active campaigns take the expressway, leading from the front and forcing their opponents to catch up.

A busy schedule of actions and events keeps supporters engaged, the media interested and decision makers on notice that the campaign cannot be ignored.

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Running effective actions and events

Actions and events are the tactics in your campaign plan, so their primary purpose is to achieve the plan's objectives.

But effective actions and events do much more. Attract new supporters, partners and funders? Yes. Change political and media conversations? Yes. Change public opinions and behaviours? Yes.

Busy campaigners must maximise return on effort. Organise Campaign Actions and Events shows you how.

Run campaign activities that attract new supporters, change behaviours and pressure targets with Organise Campaign Actions and Events.
Enrol

No knowledge or experience required!

Here’s what you'll learn

Organise Campaign Actions and Events starts by outlining an effective approach to organising campaign activities that ensures they achieve much more than their stated aim.

Next the course explores raising awareness and you see why effective raise awareness programs do more than simply tell people about the issue and solution. You learn to organise effective supporter and campaign actions, when to use direct action and how to gain media coverage.

Packed with practical advice on planning and running activities that get results, Organise Campaign Actions and Events is the ultimate guide to campaign tactics.

Course Modules

At the end of each module you will be able to:

01 Getting Started

Understand the Silent Reef approach to running effective environment campaigns and course overview (open access).

02 Running Effective Actions and Events

Organise activities that achieve campaign objectives, build support, attract partners and more.

03 Involving Supporters

Run volunteer activities and help supporters organise their own activities to build lasting campaign support.

04 Bringing Your Campaign To Life

Show people the issue is real, that it affects them and that they can and should take action.

05 Raising Awareness

Organise raise awareness activities that motivate action and change.

06 Supporter Actions

Enable supporters to pressure campaign targets through petitions, letters and more.

07 Campaign Actions

Understand the politics of environment campaigns and pressure targets in the name of your campaign.

08 Direct Action

Understand the role of direct action to bypass decision makers and increase pressure on targets.

09 Gaining Traditional Media Coverage

Get your actions and events reported in newspapers, radio, TV and magazines.

Course Resources

Organise Campaign Actions and Events comes with resources to make your actions and events effective:

Raising Awareness

The ultimate guide to raising awareness of the issue and campaign solutions.

Supporter Actions

The ultimate guide to organising supporter activities.

Campaign Actions

The ultimate guide to meeting and pressuring decision makers.

Media Release Examples

Examples of effective media alerts and media releases.

Course Features

All Silent Reef courses come with the following great features:

Regular Updates

Learn the latest campaign activities and technologies. Unlike a book, our courses are never out of date.

No Risk

No questions money back guarantee. If you are unhappy with your course tell us within 14 days for a full refund.

Real Examples

Lessons are vividly brought to life with insights, stories and messages from actual campaigns.

Any Device

Study anywhere, anytime on your computer, tablet or smartphone.

Member News

Receive emails with how-to campaign advice, free resources and offers.

Campaign Library

Access to a growing collection of all-new campaign resources.

Pricing

Courses can be taken in any order. Simply choose the course or courses that best match your needs.

Single course

$190

Invest in multiple courses now for the best discounts. You can add more courses any time.

  • Course resources
  • Regular updates
  • Fully responsive

Any 2 courses

$323

A 15% discount off the single course price.

  • Course resources
  • Regular updates
  • Fully responsive

Any 3 courses

$456

A 20% discount off the single course price.

  • Course resources
  • Regular updates
  • Fully responsive

All 4 courses

$570

A 25% discount off the single course price = a free course!

  • Course resources
  • Regular updates
  • Fully responsive

Prices in Australian $s ex tax. Write Effective Campaign Plans available now. For other courses see FAQs > Publication Schedule.

Take my campaign skills to the next level

14 Days No Risk Guarantee

Still have questions? See our FAQs.

Check out our other great courses

Protect the special places you love with Silent Reef

Silent Reef founder and course author David Roe has been protecting the environment since 2006.

Dave has campaigned to create new marine parks, reduce overfishing and protect sea turtles and dugongs. He is the author of popular environment education programs taught worldwide.

Now Dave is sharing his experience to help you protect the environment on land and at sea.