Build Campaign Support Online

Engage supporters and reach new audiences with your website, blog, email and social media.

The Internet and email are powerful campaign tools, but how do you harness their many benefits in today’s fast-changing online world?

Build Campaign Support Online removes the confusion and shows you how to build a tribe of active online supporters.

(Available soon – check the publication schedule in FAQs)


Attracting supporters in your sleep

Campaigns with no online strategy publish a website, send the occasional email and make a few social media posts.

But with poor returns this soon feels like wasted effort.

Campaigns with an online strategy create an online presence that attracts supporters 24/7 and builds trust so that people readily take action when asked.

A strategy for building support online

An effective online strategy builds and retains active support. Builds to attract new supporters. Retains to keep supporters engaged. Active because supporter action is the key to campaign success.

But how do you achieve this with people you never meet?

This course shows you how by taking proven techniques used by today’s most successful online entrepreneurs and applying them to environment campaigns. Best of all, our online strategy never stops working for your campaign.

Engage supporters and reach new audiences with your website, blog, email and social media with Build Campaign Support Online.

No knowledge or experience required!

Here’s what you’ll learn

Build Campaign Support Online starts by outlining a strategy for online success. You will find our strategy easy to integrate with your current online activities.

Next the course shows you how to maximise returns from your campaign website, emails and e-newsletters. You learn how to increase online subscriptions and keep online supporters engaged. The course explores the role of social media in environment campaigns and you see how to drive traffic to your website just by writing about campaign activities.

Things change fast online and busy campaigners rarely have the time to keep up. Build Campaign Support Online solves these problems. Our strategy is a constant you can rely on and our regular course updates keep your e-skills current.

Course Modules

At the end of each module you will be able to:

00 Getting Started

Learn a simple approach to running effective environment campaigns (with course tips). Open access.

01 A Strategy For Online Success

Use an online strategy that builds and retains active support for your campaign.

02 Building Your Online Presence

Publish articles, fact sheets, videos and other online content to build trust and attract new supporters.

03 Increasing Website Traffic

Streamline your website and use search engine optimisation (SEO) to attract visitors with a real interest in your campaign.

04 Blogging As A Campaign Tool

Publish informative articles on relevant websites to increase your online presence and reach new audiences.

05 Building Your Email List

Refine your subscriptions, emails and e-newsletters to master the most effective online communication channel.

06 Social Media And Your Campaign

Learn to engage supporters on any social media channel and run a social media activism campaign.

07 Measuring Results

Recognise the online activities getting results and those to improve or drop.

Course Resources

Build Campaign Support Online comes with resources that help you reach and engage online audiences:

Websites for Campaigns

Practical guide to creating and improving campaign websites (includes SEO).

Blogging for Campaigns

Practical guide to writing and publishing compelling articles (includes writing as a guest author).

Email for Campaigns

Practical guide to building an email list and increasing online subscriptions.

Social Media for Campaigns

Practical guide to using social media as a campaign tool.

More Student Benefits

All Silent Reef courses come with the following great benefits:

Regular Updates

Learn the latest campaign activities and technologies. Unlike a book, our courses never go out of date.

No Risk

Unhappy with your course? Tell us within 14 days for a full refund.

Real Examples

Lessons vividly brought to life with insights, stories and messages from live campaigns.

Any Device

Study anywhere, anytime on your computer, tablet or smartphone.

Member News

Receive emails about campaign training, tools and offers.

Library Membership

Download original campaign training resources and tools.


Courses can be taken in any order. Simply choose the course or courses that best match your needs.

Any 1 course


Invest in multiple courses now for the best discount. You can add more courses any time.

  • Course resources
  • Lifetime updates
  • Any device

Any 2 courses


A 15% discount off the single course price.

  • Course resources
  • Lifetime updates
  • Any device

Any 3 courses


A 20% discount off the single course price.

  • Course resources
  • Lifetime updates
  • Any device

All 4 courses


A 25% discount off the single course price = a free course!

  • Course resources
  • Lifetime updates
  • Any device

Prices in Australian dollars ex tax.

Take my campaign skills to the next level

14 Days No Risk Guarantee

Still have questions? See our FAQs.

Check out our other great courses

Protect the special places you love with Silent Reef

Silent Reef founder and course author David Roe has been protecting the environment since 2006.

Dave has campaigned to create new marine parks, reduce overfishing and protect sea turtles and dugongs. He is the author of popular environment education programs taught worldwide.

Now Dave is sharing his experience to help you protect the environment on land and at sea.