Welcome to the Silent Reef Campaign Library.

Here we explore many environment campaign topics with just one aim – helping you campaign smarter.

Browse our growing collection of:

Library membership also gives you access to:

  • Member news – Receive emails with how-to campaign advice, free resources and offers
  • Course area – Complete the introduction module of each course in Silent Reef’s Run Effective Environment Campaigns online training program (use your Campaign Library log in details)

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Choose from popular resources (below) or use the Browse the Library widget in the sidebar (bottom of page on some tablets and phones).

Popular Resources

9 Step Campaign Planning Quick Guide (Non-Student Version)

Campaigns with a plan are always more effective than campaigns with no plan. To be of real value, campaign plans must be based on evidence and the facts. This step-by-step guide helps you quickly plan your campaign. Although written for environment campaigns you can use these same steps to plan campaigns to tackle social issues.

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Environment Campaign SWOT Analysis Example

Through your research you uncover a lot of information about the issue and your campaign. Through a SWOT analysis you make sense of this information to identify your campaign’s Strengths, Weaknesses, Opportunities and Threats – crucial information for both writing your campaign plan and making decisions during your campaign. This handy tool contains an example…

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Calling in the Experts: The environment campaigner’s guide to recruiting and working with technical advisors

As a passionate environment campaigner you are used to taking on big challenges. Even so, there are limits to what you can personally achieve. Fortunately, there is a simple solution when the workload gets too much or a campaign tactic requires detailed knowledge of a subject – call in the experts.

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Overcoming Issue Benefits – 5 actions when the environment issue you’re campaigning against benefits people you need supporting your campaign

Environment issues take. They take from nature, take from people and take from the economy. But for some stakeholders they also give. This handy how-to guide contains 5 actions to take when the environment issue you’re campaigning against benefits people you need supporting your campaign.

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