
Create Effective Campaign Communications
Create powerful campaign messages and turn passive audiences into active supporters.
Campaigns succeed or fail on their communications, but if getting heard is a challenge in this information overload world, causing people to act or change is much harder.
Create Effective Campaign Communications helps you break through and build active support for your campaign.
(Available soon – check the publication schedule in FAQs)

Communicating change
The aim of campaign communications is to change people's behaviour, either to take action (sign our petition) or a behaviour that damages the environment (stop littering).
But changing people’s behaviour is notoriously difficult.
Education plays a role, but people rarely change simply from learning about the issue.

Barriers to change
Campaign communicators often assume showing the damage - injured wildlife, ruined landscapes, polluted waterways - is all it takes to make people change.
But although this approach may prompt a one-off action it won't create the lasting behaviour changes needed for campaign success.
Effective campaign communicators remove the barriers stopping people making a change. Under these conditions people become active supporters and change is long lasting.
Create powerful campaign messages and turn passive audiences into active supporters with Create Effective Campaign Communications.
EnrolNo knowledge or experience required!
Here’s what you’ll learn
Create Effective Campaign Communications starts by introducing an effective approach to campaign communications and reviewing approaches to avoid.
Next the course explores techniques for turning normal communications into effective communications. From speaking to the right values and triggering the right emotions to providing social proof and gaining commitments, you will love how easily these techniques blend into your current communications. The course also explores writing calls to action, correcting misinformation, conducting audience research and more.
Based on the latest behaviour-change research and illustrated with message examples from real campaigns, Create Effective Campaign Communications will make you a highly effective campaign communicator.

Course Modules
At the end of each module you will be able to:

00 Getting Started
Learn a simple approach to running effective environment campaigns (with course tips). Open access.

01 Effective Campaign Communications
Use an effective approach to campaign communication and recognise approaches to avoid.

02 Communicating Your Campaign
Use 5 simple techniques to communicate a positive campaign image and build audience trust.

03 Identifying Your Audiences
Identify and understand influential audiences that can make a difference.

04 Using Values Messages
Communicate the values that motivate action and change and recognise the values to avoid.

05 Framing Messages for Success
Tell your campaign story using message frames people can relate to and understand.

06 Communicating Your Message
Use 7 simple techniques to create messages that break through, grab attention and motivate action.

07 Communicating Your Message Example
See a standard call to action email transformed into an effective call to action email (annotated example).

08 Identity and Commitments
Create long-lasting behaviour change by aligning audience identity with nature and gaining commitments to change.

09 Correcting Misinformation
Overcome post-truth lies and alternate facts nonsense about the issue and your campaign.
Course Resources
Create Effective Campaign Communications comes with resources that help you communicate change:

Guide to Audience Research
An easy-use guide to audience research for creating and testing campaign messages.

Barriers to Change
Recognise and respond to audience reasons for not taking action or changing behaviour.

Campaign Message Examples
Examples of effective messages used by real campaigns (with explanations).

Stages of Change
Adjust campaign messages to match an audience's stage of change.
Course Features
All Silent Reef courses come with the following great features:

Regular Updates
Learn the latest campaign activities and technologies. Unlike a book, our courses are never out of date.

No Risk
No questions money back guarantee. If you are unhappy with your course tell us within 14 days for a full refund.

Real Examples
Lessons are vividly brought to life with insights, stories and messages from actual campaigns.

Any Device
Study anywhere, anytime on your computer, tablet or smartphone.

Member News
Receive emails with how-to campaign advice, free resources and offers.

Campaign Library
Access to a growing collection of all-new campaign resources.
Pricing
Courses can be taken in any order. Simply choose the course or courses that best match your needs.
Any 1 course
Invest in multiple courses now for the best discount. You can add more courses any time.
- Course resources
- Lifetime updates
- Any device
Any 2 courses
A 15% discount off the single course price.
- Course resources
- Lifetime updates
- Any device
Any 3 courses
A 20% discount off the single course price.
- Course resources
- Lifetime updates
- Any device
All 4 courses
A 25% discount off the single course price = a free course!
- Course resources
- Lifetime updates
- Any device
Prices in Australian $s ex tax. Write Effective Campaign Plans available now. For other courses see FAQs > Publication Schedule.
Take my campaign skills to the next level
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Still have questions? See our FAQs.