Environment Campaign Tools

Campaigns with a plan are always more effective than campaigns with no plan. To be of real value, campaign plans must be based on evidence and the facts. This step-by-step guide helps you quickly plan your campaign. Although written for environment campaigns you can use these same steps to plan campaigns to tackle social issues.

Through your research you uncover a lot of information about the issue and your campaign. Through a SWOT analysis you make sense of this information to identify your campaign’s Strengths, Weaknesses, Opportunities and Threats – crucial information for both writing your campaign plan and making decisions during your campaign. This handy tool contains an example…