Check out our glossary of environment campaign terms with links to further information to help you campaign faster.
Sometimes you just can’t find the right words.
And other times when using a technical term a little voice inside says, I hope this means what I think it means!
Well, fear no more. Now you can quickly check our Environment Campaign Glossary – a dictionary of words and phrases used by environment campaigners and others whose actions, for better or worse, affect the environment.
By defining key campaign terms we aim to help you in several ways:
- Simplify your communications – A shared language helps you communicate effectively with your audience and other campaigners
- Increase your credibility – No more staring blankly when stakeholders, targets, reporters and others use unfamiliar words and phrases
- Save your time – A one-stop glossary of campaign terms with links to further information helps you campaign faster
Your familiarity with commonly used environment campaign terms will help you earn people’s trust and position yourself as leader in the environment sector. It also enables us to provide you with clear and succinct campaign training and tools, which is good for you and good for the environment.
New meanings for familiar terms
As you explore the glossary you will find familiar terms with slightly different definitions to those you are used to in everyday conversation. For example, you may understand ‘audience’ to mean something like:
The assembled spectators or listeners at a public event such as a play, film, concert, or meeting – Oxford Dictionaries
But the Environment Campaign Glossary defines ‘audience’ as:
The people, groups and organisations a campaign communicates with to achieve campaign solutions.
So why redefine everyday terms to apply to environment campaigns? Well it removes the need to create new terms, such as ‘campaign audience’.
And ‘campaign tactics’.
And ‘campaign goal’.
See where this is going?
So when you come across terms like these on Silent Reef you can assume they refer specifically to environment campaigns. And if you’re unsure of a meaning simply jump to the glossary to check.
And when you’re ready to supercharge your campaign skills check out our online courses:
- Write Effective Campaign Plans – Plan your path to campaign success from tactics to goal
- Communicate Effective Campaign Messages – Develop and deliver campaign messages that turn a passive public into active supporters
Courses can be taken in any order and are suitable for new and experienced campaigners.
We hope you find the Environment Campaign Glossary useful. If you have a campaign term you would like defined tell us in the comments.