Check out our all-new glossary of environment campaign terms with links to further information on key subjects to help you campaign faster.
You know how it is – sometimes you just can’t find the right words.
And other times when using a technical term a little voice inside says, I hope this means what I think it means!
Well, fear no more. Today we publish the first instalment of our Environment Campaign Glossary – an all-new dictionary of words and phrases used by environment campaigners and others whose actions (for better or worse) affect the environment.
By publishing a glossary of campaign terms we aim to help you in two ways:
- Simplify your communications – A shared language helps you communicate effectively with your audience and other campaigners
- Save your time – A one-stop glossary of campaign terms with links to further information helps you campaign faster
It also enables us to provide you with clear and succinct how-to campaign advice. Good for you and good for the environment.
New meanings for familiar terms
As you explore the glossary you will find familiar terms with slightly different definitions to those you are used to in everyday conversation. For example, you may typically understand ‘audience’ to mean:
The assembled spectators or listeners at a public event such as a play, film, concert, or meeting – Oxford Dictionaries
But the Environment Campaign Glossary defines ‘audience’ as:
A group of people a campaign communicates with to build support for the campaign goal. Includes existing and potential supporters.
So why redefine everyday terms to apply to environment campaigns? Well it removes the need to create new terms, such as ‘campaign audience’.
And ‘campaign tactics’.
And ‘campaign goal’.
See where this is going?
So when you come across terms like these on Silent Reef you can assume they refer specifically to environment campaigns. And if you’re unsure of a meaning simply jump to the glossary to check.
Campaign planning now, campaign communications next
At the time of first publication the glossary has a focus on campaign planning due to the recent publication of Write Effective Campaign Plans, our first online training course.
Our next course due for publication is Create Effective Campaign Communications, and at that time you can expect many new terms related to communications and behaviour change to be added to the glossary.
We hope you find the Environment Campaign Glossary useful. Got a term to add? Tell us in the comments.