Raise your campaign profile and help other campaigners by publishing your original how-to campaign articles on Silent Reef.
Writing for Silent Reef brings many benefits:
- Raises your profile as a campaigner (we only publish the best articles)
- Helps establish your position as a thought leader in the environment sector
- Raises global and local awareness of your campaign
- Spreads SEO powerful links to improve your campaign website’s position in search results (e.g. Google; Bing; Yahoo)
You can write about anything to do with running an environment campaign. Popular subjects include campaign planning, campaign communications, changing behaviours, building support, running actions and events and gaining media coverage.
Follow these guidelines to have your article published on Silent Reef.
Framing your story
Silent Reef helps new and experienced campaigners run effective environment campaigns, so to write for Silent Reef you must have the same aim.
Let’s see an example. Following are two ways to write about a protest rally that you organised:
10,000 people attend Stop The Blob rally – Last Saturday My Campaign organised 10,000 supporters in a protest outside the head office of Disaster Industries to demand…
10 things I learned organising my first rally – As a new campaigner I was nervous when asked to organise a rally, but now it’s over I’d like to share the important lessons I learned…
The first article is written like a news story. As it doesn’t help our readers organise their own rally we would not publish this article.
The second article is written as a how-to guide. As it helps our readers organise their own rally we would publish this article.
Silent Reef has a global audience, so avoid writing for a local audience. To continue our example, you are not writing to help someone run a rally in your town, state or country. You are writing to help someone run a rally anywhere in the world.
Writing your article
Check before writing – We can’t publish every article we receive, so save time and avoid disappointment by checking your article idea with us before writing. Contact Dave to discuss.
Be original – We do not publish previously published articles, so write an original article. You can rehash old ideas, but try to add something new. Remember, experienced campaigners read Silent Reef as well as shiny new campaigners.
Answer questions – Silent Reef doesn’t publish good articles of general interest to our readers. We publish great articles that really help our readers.
Your article should give readers everything they need to implement your advice, so think what questions readers may ask about your subject and provide answers in your article.
Length – Your article should be long enough to tell readers about your subject and not one word more.
Typical Silent Reef articles are 500 to 800 words, but we consider articles of any length (even just a couple of paragraphs) provided they help our readers.
For complex subjects consider writing a series of articles.
Style – Before writing your article familiarise yourself with our writing style by reading a few articles on the Silent Reef blog. Notice our articles:
- Are lively and chatty (like a conversation with a friend)
- Are clear and succinct
- Use short sentences and short paragraphs
- Use bullet lists, subheads and quotes to break up text and highlight important information
- Do not use technical jargon
Using a similar style will make your article more readable and therefore more likely to be published.
Alternatively, hit us with a radical new style. Just remember that many of our readers do not speak English as their first language.
Grammar, punctuation and language – We care about helping our readers. We don’t care about your grammar and punctuation.
So although you should submit your best writing, you will not miss out on being published if your grammar and punctuation are “unconventional”. We will tidy up your article provided your content is good.
English not your first language? Do not hesitate to submit your article. We will fix your English provided your article helps our readers.
Images and graphics – If possible provide an image as your article’s main picture. The ideal image helps tell the story of your article, for example, if your article is about measuring results you could use a picture of campaigners holding a clipboard while surveying community members.
See the Silent Reef blog for examples. We will add the text block.
Also supply images and graphics needed to illustrate your article (if any) and indicate where in the text they should appear.
By supplying images and graphics you confirm that you have permission to use them.
Links – We prefer articles without links to other websites. If readers need more information tell them in your own words.
However, we do allow links that provide value to readers, such as a link to a resource readers can use in their campaign.
Edit (and edit again) – Take time writing your article. It represents you as a professional campaigner or someone passionate about protecting nature. In the future you may want to link to your article for a job application or other representation of yourself as a professional person.
When finished, set your article aside for a few days and then give it another edit. You will be surprised how much you can improve your writing when you return to it after a short break.
Author profile – Provide a short profile of yourself and your campaign. Include a profile picture and a link to your campaign website. Scroll to the end of articles on the Silent Reef blog for examples.
Submitting your article
When everything is ready send your article to us for review. Please note we:
- May edit your article and add links to other Silent Reef content
- May check edits with you before publishing (at our discretion)
- Reserve the right not to publish your article
Well done – you’re a published author! You’re getting your name out there and helping other campaigners.
But getting published on Silent Reef is just the start. Now it’s time to engage and share.
Engage by thoughtfully and politely answering readers’ comments and questions. This is your time in the spotlight, so make the most of it.
Share by telling the world (especially your campaign supporters) that your article is on Silent Reef. Link from your campaign website and e-newsletter, share on Twitter, Facebook and others.
Getting published on Silent Reef raises your profile as an environment campaigner. Make the most of your achievement by ensuring many people read your story.
Important – Do not republish your article!
Google penalises websites that publish duplicate content, so republishing your article to other websites (including your campaign website) will result in less people reading it. The best way to have more people read your work is to share the link to your article on Silent Reef.