Anyone Can Run a Campaign to Protect the Environment

Running a campaign to protect the environment is not just the work of professional campaigners. Concerned citizens and passionate individuals can also achieve great results.

Environment campaigners must be masters of (or very good at) many trades, from writing effective campaign plans and creating effective campaign messages to organising actions and events, training supporters, gaining media coverage, negotiating with politicians and much more.

Discover our full range of campaign training and tools for new and experienced campaigners.

Silent Reef exists to make your campaign to protect the environment more effective, but who are you?

After careful thought we identified three kinds of environment campaigner who can benefit from our campaign training and tools. See which group you fall into:

Professional Campaigners

You work (paid or voluntary) for an environment campaign organisation, from one of the major international groups like Greenpeace and World Wide Fund for Nature (WWF) to local campaigns to Save Our (Wildlife, Forest, Reef, Farms, Town…).

As a professional campaigner you may be highly qualified having completed a science degree or worked in business. But this experience – valid though it is – doesn’t come close to giving you the range of skills needed to run an effective campaign to protect the environment. You need specialist training.

Concerned Citizens

You appreciate the environment but you don’t see yourself as an environmentalist. And you’re really not an activist.

But here’s the thing – big business or government is damaging your local environment taking your home, community, business and income down the gurgler with it.

So you have two options:

  1. Accept your fate
  2. Fight for what’s yours

Option 2 for you? Then Silent Reef can help.

Environment campaigners do more than ‘just’ protect nature

Environment campaigners work to protect the environment. At the same time they also protect local communities and local businesses. Despite the bad press they often receive, environment campaigners are a force for good. Being an environment campaigner is something to be proud of.

Passionate Individuals

Recognise any of these:

  • Your heart breaks when you see injured animals and ruined landscapes
  • You want to live in a fair world and this one sure don’t seem fair
  • You believe future generations should inherit a healthy planet
  • You refuse to let them get away with it

As a passionate individual you simply want to create a better world – a world where people and nature co-exist and everyone and everycritter has what they need to survive and thrive, even if that means some of us having a little less (the horror!).

The environment issue your campaign aims to protect may not directly affect you but to you this is irrelevant (didn’t even cross your mind). The damage is wrong and you’re going to stop it. Silent Reef shows you how.

Conclusion

Anyone can run a campaign to protect the environment. Silent Reef provides campaign training and tools for new and experienced campaigners.

You may find the following campaign training resources useful:

How to Plan a Campaign: A Step-By-Step Guide (blog)

5 Powerful Benefits Research Brings to Your Campaign (with links to research tips) (blog)

Calling in the Experts: The environment campaigner’s guide to recruiting and working with technical advisors (free download)

Overcoming Issue Benefits – 5 actions when the environment issue you’re campaigning against benefits people you need supporting your campaign (free download)

Write Effective Campaign Plans – Plan your path to campaign success from tactics to goal (online course)

Communicate Effective Campaign Messages – Develop and deliver campaign messages that turn a passive public into active supporters (online course)

About the Author

David Roe

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Dave is Silent Reef founder and course author.

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